New York’s Hashi Market Will Open Its First West Coast Store in Cupertino on Oct. 9
Cupertino’s next grocery store opening includes a tuna-cutting demonstration, a planned tasting, and a distinctly New York to California story.
Hashi Market, a Japanese grocery chain with locations in New York City, is scheduled to open its first West Coast store on Friday, Oct. 9, at 20558 Stevens Creek Blvd. in Cupertino. The new market will open at 10 a.m. in the Crossroads shopping center, in a retail space most recently occupied by Sprouts Farmers Market. Hashi Market’s locations page lists the Cupertino grand opening and address, while the City of Cupertino has also announced the opening date and time.
For South Bay shoppers, the arrival represents more than another grocery option. Hashi Market is positioning the Cupertino location as a destination for Japanese snacks, drinks, everyday grocery items, and prepared foods, adding a new stop for people looking for ingredients and ready-to-eat items in one visit.
The store is the company’s first announced West Coast location, marking a major geographic step for a brand that has built its current footprint in New York. Hashi Market’s official locations page lists operating stores in Manhattan and Brooklyn, along with its forthcoming Cupertino market.
A new market on Stevens Creek Boulevard
The new Hashi Market will occupy 20558 Stevens Creek Blvd., a former Sprouts location vacant since 2023, according to the City of Cupertino. The city said the Japanese market will offer groceries, specialty products, and prepared foods, bringing new activity to the retail space. City of Cupertino’s newsletter describes the project as an addition to the city’s retail and food offerings.
The Stevens Creek Boulevard address places the market in a heavily traveled retail corridor near the intersection of Stevens Creek and South De Anza boulevards. That setting matters for a store built around both routine shopping and browsing. A quick stop for snacks, drinks, or pantry items can sit alongside a longer visit centered on prepared foods and specialty goods.
Hashi Market describes the upcoming Cupertino site as a place for “Japanese snacks, drinks, and everyday essentials.” On its official page, the company says the South Bay store is intended to serve residents, students, and visitors near community hubs and major tech campuses.
That language reflects the practical appeal of a neighborhood market, but the opening event is expected to make the debut feel more celebratory.
Opening day will include a tuna-cutting demonstration.
The grand opening is scheduled for 10 a.m. Friday, Oct. 9. In addition to a ribbon-cutting, the event will include a tuna-cutting demonstration and tasting, vendor demonstrations, prizes, and opening-weekend deals, according to the East Bay Times.
For a new grocery market, the tuna-cutting demonstration gives shoppers a preview of the food-focused identity Hashi Market is aiming to establish in Cupertino. The company’s New York stores offer a mix of sushi, matcha drinks, snacks, produce, and specialty products. Reports state that the markets carry skincare products and kitchen appliances as part of a format it described as part supermarket and part department store.
That combination is likely to make Hashi Market different from a conventional grocery run. Shoppers may come in looking for Japanese pantry staples or a prepared-food option, then leave with a beverage, a snack, a kitchen item, or a household product that wasn’t originally on the list.
The concept is familiar to people who enjoy browsing specialty markets, where the experience can be as much about discovery as checking off a shopping list.
Why Cupertino is the launch point
Hashi Market Operations Director Justin Li told the East Bay Times that the Bay Area, and Cupertino in particular, made sense for the company’s expansion because of the region’s diversity and customer interest in products with clear origins.
The Cupertino market is expected to offer Japanese groceries, prepared foods, and specialty items. The East Bay Times reported that Hashi Market sources seafood directly from Japan and beef from Hokkaido, along with products including sushi, produce, matcha drinks, snacks, skincare items, and kitchen appliances.
Cupertino’s restaurant and grocery landscape already reflects the area’s broad range of Asian cuisines and food traditions. Adding Hashi Market gives local shoppers another Japanese-focused option, while also adding a retailer that combines food with lifestyle and household goods.
The city’s announcement framed the opening as a new retail destination for residents and visitors. It also reuses a vacant space in a busy shopping area, giving the location a new purpose after the former Sprouts store closed.
More Bay Area locations are listed.
Cupertino may be Hashi Market’s official West Coast debut, but the company’s California plans extend beyond one store.
Hashi Market’s official locations page lists sites in Milpitas, Union City and San Mateo. The company identifies the Milpitas and Union City locations as being under renovation, while its San Mateo page also says that location is being refreshed.
The company’s website presents inconsistent information about the status of those California locations, including listings that use “renovating” language alongside store pages that describe locations as open during renovation. For that reason, shoppers should check Hashi Market’s current website or contact the company directly before visiting any of the additional sites.
Cupertino is clearly the market’s scheduled grand-opening location and the company’s first West Coast launch identified in local reporting.
Outside California, Hashi Market’s website also lists future locations in Brookline and Cambridge, Massachusetts, and Aurora, Colorado. Those listings underscore a broader expansion effort, though the company has not publicly provided a full timeline for every planned store on its locations page.
What shoppers can expect
The Cupertino location is expected to offer Japanese groceries and specialty products, along with prepared foods. The company’s own description emphasizes snacks, drinks, and everyday essentials, while local reporting adds sushi, matcha drinks, produce, seafood, beef, skincare items, and kitchen appliances to the expected mix.
For Bay Area cooks, that could mean another place to shop for a Japanese-themed dinner, grab a quick prepared-food option, or browse ingredients that may not be part of a typical supermarket trip.
For people who enjoy food shopping, the draw may be more casual. A market with snacks, beverages, prepared foods, and kitchen goods can turn an errand into a slow walk through the aisles, especially during an opening weekend when vendors and demonstrations are part of the plan.
The main date to remember is Friday, Oct. 9. Hashi Market is scheduled to open at 10 a.m. at 20558 Stevens Creek Blvd. in Cupertino, bringing a New York-born Japanese market concept to the South Bay for the first time.
