Hershey’s 2026 Halloween Lineup: 6 New Treats on Store Shelves
Halloween candy is getting a little more creative this year. Hershey’s 2026 Halloween portfolio includes more than 20 seasonal innovations, stretching beyond the usual miniature chocolate bars into gummies, popcorn, cheese puffs, and even a reusable pumpkin-shaped candy container.
That does not mean every item in the broader collection is brand-new. Reese’s Pumpkins and Hershey’s Cookies ’N’ Creme Fangs, for example, are returning seasonal products. The six treats below are a curated look at notable additions and new seasonal formats, including one KIT KAT shape that is making its debut.
KIT KAT Count & Witch
KIT KAT Count & Witch gives the familiar wafer candy a Halloween makeover with Count and Witch sections designed to break apart. The Count shape is returning, while the Witch is the new addition for 2026.
The product comes in regular and king-size bars, along with six-count packages. It is a straightforward example of how Hershey is adding a new Halloween twist without moving too far away from a familiar candy format.
The important detail is that the entire Count & Witch concept should not be described as completely new. The Witch is the new piece for this year’s lineup.
Related: Surprising Myths About Your Favorite Treats
Reese’s Sweet & Salty Assortments
Reese’s Sweet & Salty Assortments take the brand in a crunchier direction with snack-size bags combining Reese’s Dipped Animal Crackers, Reese’s Dipped Pretzels, and Reese’s Filled Pretzels.
Instead of sticking with a standard chocolate candy assortment, this collection brings together Reese’s peanut-butter-and-chocolate flavors with salty and crunchy snacks. That makes it one of the more unusual additions to the Halloween portfolio.
The exact bag size, price, and retailer availability are not specified here, so shoppers should check current product listings before making plans around a particular package.
Jolly Rancher Gummies Trickies Minis
Jolly Rancher Gummies Trickies Minis turn Halloween candy into a guessing game. The snack-size gummy pouches contain Halloween shapes and colors, but the colors do not necessarily reveal which flavor is inside.
The listed flavors are Green Apple, Blue Raspberry, Cherry, Grape, and Watermelon. That mismatch between appearance and flavor is the central gimmick, so there is no reason to assume a particular color corresponds to a particular flavor.
For shoppers looking for something different from a standard chocolate treat, this is one of the lineup’s more playful options.
Reese’s Pumpkin Bowl
Reese’s Pumpkin Bowl combines candy with a reusable seasonal container. The pumpkin-shaped container comes filled with 110 snack-size Reese’s Pieces, giving shoppers both the Halloween presentation and the candy in one package.
It can work as a ready-made trick-or-treat bowl or a seasonal centerpiece for a party. Unlike products intended simply to be opened and eaten, the container is part of the appeal.
There is one important shopping detail: the Reese’s Pumpkin Bowl is an Amazon exclusive. It should not be presented as a product shoppers can expect to find at every physical store.
Pirate’s Booty Boos & Bites
Pirate’s Booty Boos & Bites brings a savory option into a Halloween collection otherwise filled with candy and sweet treats. The aged white cheddar puffs come in ghost and monster shapes and are sold in snack-size packages.
The seasonal shapes give the product its Halloween identity without turning it into candy. It is also a reminder that Hershey’s 2026 portfolio extends into salty snacks rather than stopping with chocolate and gummies.
For families or hosts looking to put something different into a Halloween spread, the ghost and monster shapes make the seasonal connection easy to spot.
LesserEvil Pumpkin Spice Popcorn
LesserEvil Pumpkin Spice Popcorn brings another non-chocolate option to the collection, this time using cinnamon-and-spice flavor notes. It is part of LesserEvil’s first Halloween appearance within Hershey’s portfolio.
Unlike the KIT KAT and Jolly Rancher products, this one does not rely on a novelty candy shape. Its Halloween connection comes from the seasonal pumpkin-spice flavor and its place in the 2026 portfolio.
That makes it a natural fit for an October gathering or movie-night snack when the goal is something different from the usual bowl of candy.
Not Everything in the Halloween Lineup Is New
Hershey’s 2026 Halloween portfolio contains more than 20 innovations, so these six products do not represent everything arriving for the season. The company is also offering broader seasonal assortments that include familiar Halloween favorites.
Reese’s Pumpkins are returning rather than making their debut. Hershey’s Cookies ’N’ Creme Fangs are also returning, marking their first appearance since 2024.
The KIT KAT Count is another returning element. For that product, the Witch shape is the genuinely new addition for 2026.
Hershey’s Halloween All-Stars is another option, but it should not be counted as one of the six new treats. It is an assortment containing 18 full-size seasonal products, rather than one newly created candy product.
What Shoppers Should Know
The biggest takeaway from the 2026 collection is variety. Hershey is presenting Halloween products across chocolate candy, gummies, savory snacks, popcorn, and seasonal containers rather than relying entirely on traditional miniature bars.
Still, shoppers should not assume every product will be available at every store. Package sizes, retailer participation and stock can vary, and the Reese’s Pumpkin Bowl has the additional distinction of being an Amazon exclusive.
So if the goal is to find something genuinely different this Halloween, look beyond the returning favorites. The Witch-shaped KIT KAT, Trickies Minis, pumpkin bowl, ghost-shaped Pirate’s Booty, and pumpkin-spice popcorn all give the 2026 lineup a noticeably broader range.
The Halloween aisle may still have plenty of familiar candy, but this year’s new additions are making room for a few surprises.
