Dairy Queen Announces a Brand-New Blizzard Flavor for the Holidays
Dairy Queen is bringing holiday cookie-season flavors to its menu with a new Peanut Butter Blossom Blizzard and the return of its Peppermint Bark Blizzard. The festive desserts are part of the chain’s 2026 Holiday Cookie Swap Blizzard Treat Collection, giving customers across the United States two seasonal options to enjoy as the holidays approach.
The company announced the collection on October 26, 2026, confirming that both frozen treats will be available from November 2 through January 3 at participating U.S. locations.
Along with the holiday flavors, Dairy Queen is introducing limited-time promotions, including a Blizzard upgrade for its $8 Meal Deal and a Friendsgiving cupcake offer.
For customers planning holiday outings, family meals, or a quick dessert stop, the announcement brings several new reasons to visit their participating neighborhood Dairy Queen.
A New Blizzard Inspired by a Classic Holiday Cookie
The biggest addition to Dairy Queen’s seasonal lineup is the Peanut Butter Blossom made with HERSHEY’S MINI KISSES Blizzard Treat.
The dessert combines HERSHEY’S MINI KISSES, cookie pieces, and peanut butter topping with Dairy Queen’s signature soft serve.
The combination brings familiar cookie ingredients together in a frozen dessert, offering customers a new way to enjoy holiday-baking flavors.
Peanut butter and chocolate are central to the new Blizzard, while cookie pieces add another holiday-cookie-platter-inspired element.
Dairy Queen described its new seasonal collection as being “Inspired by two holiday cookie platter staples” in its official October 26 announcement.
Rather than introducing an entirely separate holiday dessert category, the company is bringing those familiar cookie-inspired flavors into its existing Blizzard lineup.
For customers who already enjoy peanut butter and chocolate desserts, the Peanut Butter Blossom Blizzard offers a new seasonal choice.
It also gives families and holiday shoppers another dessert option to consider when visiting participating locations during the promotion.
Related: 15 Unforgettable Spots To Take Your Family This Holiday
Peppermint Bark Blizzard Returns for the Holidays
As the Peanut Butter Blossom Blizzard debuts, Dairy Queen is also bringing back a familiar seasonal treat. The Peppermint Bark Blizzard is returning after appearing in the company’s 2025 holiday lineup.
This frozen dessert features layers of milk and white chocolate, peppermint candy cane pieces, and Dairy Queen’s signature soft serve.
The combination offers a different flavor experience from the new peanut butter dessert, with peppermint and chocolate taking center stage.
Its return gives customers who enjoyed the previous holiday offering another opportunity to order it.
The seasonal collection also offers two distinct desserts, letting customers choose between peanut butter and chocolate or the peppermint-inspired option.
Those interested in trying both flavors will have the promotional period to explore the collection at participating U.S. restaurants.
The company has confirmed that both seasonal Blizzards are scheduled to remain available through January 3.
Dairy Queen Is Offering a $2 Blizzard Upgrade
The holiday announcement goes beyond frozen desserts. Dairy Queen is also offering customers the opportunity to upgrade its $8 Meal Deal with a Blizzard Treat for an additional $2 during a limited-time promotion.
The regular Meal Deal includes chicken strips or an Original Cheeseburger, full-size regular fries, a beverage, and a sundae. Customers who want a Blizzard instead of the included sundae can choose the additional $2 upgrade.
The promotion applies to any Blizzard Treat, including the new Peanut Butter Blossom Blizzard and the returning Peppermint Bark Blizzard.
This lets customers pair a meal with one of the seasonal desserts instead of buying a separate dessert. For families planning a casual holiday meal, the promotion offers another way to add a festive treat to their restaurant visit.
However, Dairy Queen states that the offer is available for a limited time at participating U.S. locations, with additional terms applying. Customers should review the promotion’s conditions before ordering.
A Friendsgiving Cupcake Deal Is Also Coming
Dairy Queen is adding another seasonal promotion for customers who want to share desserts. From November 2 through November 29, the chain is offering two cupcakes for $6 as part of a limited-time Friendsgiving deal.
The promotion gives customers another dessert option alongside the newly announced Blizzard collection. Unlike the Blizzard promotion, which is scheduled to continue into January, the cupcake offer has a shorter advertised window ending November 29.
That difference may matter for customers deciding when to visit. Friends planning a seasonal gathering or shoppers looking for something to share can take advantage of the cupcake offer during its promotional period.
Together, the cupcake promotion and the two holiday Blizzards give Dairy Queen customers several ways to take part in the company’s seasonal dessert lineup.
Why the Holiday Menu Matters to Local Customers
For Dairy Queen customers across the United States, the announcement introduces both new and returning choices at participating restaurants.
The mix of seasonal desserts and limited-time meal promotions may appeal especially to families planning holiday outings or customers looking for an affordable treat while shopping.
The Peanut Butter Blossom Blizzard introduces something new, while the Peppermint Bark Blizzard brings back an option that appeared during the previous holiday season. Meanwhile, the $2 Blizzard upgrade lets you add a frozen dessert to an existing Meal Deal.
Because participation is required for these promotions, customers should not assume every location will offer the same deals. Checking the details before you visit can help avoid confusion about eligibility and availability.
When and Where to Get the Holiday Blizzards
Dairy Queen’s Holiday Cookie Swap Blizzard Treat Collection officially begins November 2, 2026, and is scheduled to continue through January 3 at participating U.S. locations.
Customers interested in the Friendsgiving cupcake promotion will have a shorter period, from November 2 through November 29.
To access qualifying holiday deals and additional seasonal offers, customers can sign up for DQ Rewards through the Dairy Queen website or mobile app.
The company notes that customers must create a DQ Rewards account to receive applicable deals and that offers may take up to 24 hours to appear.
With the launch approaching, customers can review participating locations and promotional terms before making plans.
Whether it’s the new peanut butter and chocolate combination, the return of peppermint bark, or the limited-time meal promotion, Dairy Queen’s holiday announcement gives dessert lovers several seasonal options to look forward to.
