12 Snacks From the ’90s People Still Ask Brands to Bring Back

The 1990s were a strange and wonderful time to walk down a grocery store snack aisle. Cookies came with surprise fillings, fruit snacks were designed to be played with, and candy makers seemed willing to try almost anything.

Plenty of those products disappeared as companies changed their lineups. But disappearing did not necessarily mean being forgotten.

Decades later, fans still create petitions, post nostalgic memories, and ask manufacturers to give certain treats another shot. Some have inspired organized campaigns with hundreds or even thousands of supporters.

Here are 12 snacks closely associated with the ’90s that consumers still want back.

Planters P.B. Crisps

Few discontinued snacks have inspired a comeback campaign quite like Planters P.B. Crisps.

Introduced in 1992, the peanut-shaped snacks combined a crispy graham shell with a peanut butter creme filling. Planters says it discontinued the product in the 1990s because of low consumer demand, though the company acknowledges P.B. Crisps later developed a loyal fan base. The brand currently says it has no plans to return.

Fans have not accepted that quietly. A dedicated Bring Back P.B. Crisps movement continues encouraging consumers to contact Planters and its owner, Hormel Foods.

Butterfinger BB’s

Butterfinger BB’s took the familiar crispy peanut butter center of a Butterfinger and turned it into small, chocolate-covered balls.

The candy debuted in the 1990s and became especially memorable because of advertising featuring characters from “The Simpsons.” It eventually disappeared, but petitions asking for its return continue to target Ferrero, which owns the Butterfinger brand today. One Change.org campaign has attracted hundreds of verified signatures.

Butterfinger now sells other bite-sized products, but fans argue they are not the same as the original BBs.

Keebler Pizzarias

Keebler introduced Pizzarias in 1991, turning pizza flavor into a crunchy packaged snack.

The chips were sold in varieties including Cheese Pizza, Zesty Pepperoni, and Pizza Supreme. They eventually vanished, but enthusiasm for them has lasted far longer than their original grocery-store run.

Multiple online petitions have asked for Pizzarias to return. One campaign launched in 2022 has gathered hundreds of verified signatures, while additional petitions appeared in 2025 and 2026.

For a snack missing from shelves for decades, that is impressive staying power.

Sodalicious Fruit Snacks

Sodalicious might be one of the most unmistakably ’90s ideas ever created.

Betty Crocker released the soda-inspired fruit snacks in 1991. According to General Mills, they came in pop bottle and mug shapes, with flavors including cherry cola and root beer. A special coating even created a tingling sensation intended to recall drinking soda.

General Mills says the fruit-flavored varieties ended in 1995, while the soda flavors disappeared in 1998.

Fans are still asking Betty Crocker for another round. A Change.org petition created in 2020 has attracted hundreds of supporters.

Fruit String Thing

Fruit String Thing proved that eating your snack could double as an activity.

General Mills says the Betty Crocker snack debuted in 1994. The long, fruit-flavored string came arranged in shapes on a small backing, letting kids peel it away, twist it, braid it, tie it into knots, or eat it.

The product eventually disappeared, but nostalgia remained strong enough to inspire petitions asking General Mills to bring it back. One campaign collected hundreds of supporters.

Today’s snack aisle still has Fruit Roll-Ups, Gushers, and Fruit by the Foot, but Fruit String Thing remains missing.

Starburst Fruit Twists

Long before chewy fruit candy shelves became crowded with ropes and twists, Starburst had Fruit Twists.

The product appeared during the 1990s before disappearing in the years that followed. Fans continued asking where the candy went. The nostalgia has lasted long enough for a Change.org petition calling on Mars to bring Starburst Fruit Twists back to appear in 2024.

The campaign is modest compared with some others on this list, but it shows that even relatively obscure snacks can retain loyal fans decades later.

PB Max

PB Max barely made it into the ’90s, but it left a lasting impression.

Mars introduced the candy around 1989. It paired peanut butter with a cookie base and covered the combination in chocolate. The product was discontinued in 1994.

A petition directed at Mars later asked the company to restore PB Max, attracting more than 100 supporters.

Stories about why Mars discontinued the bar have circulated for years, but the evidence behind some of those explanations is unclear. What is certain is that PB Max disappeared and a group of fans still wants it back.

Related article: 7-childhood-snacks-that-disappeared-after-the-90s/

Keebler Magic Middles

Magic Middles looked like fairly ordinary cookies until you bit into one.

Keebler’s shortbread-style cookies contained soft centers, including fudge and peanut butter varieties. Although Magic Middles first appeared around the end of the 1980s, they became a familiar treat for many ’90s kids before eventually being discontinued.

A current Change.org campaign asking for their return has collected hundreds of verified signatures and continues to receive new supporters.

The combination of a crisp cookie and a hidden soft filling still has fans wondering why the concept hasn’t returned.

Kudos Bars

Kudos arrived in 1986, but the chocolate-covered granola bars became a major lunchbox fixture during the 1990s.

Made by Mars, Kudos blurred the line between granola bar and candy bar. Later versions incorporated familiar candy brands including M&M’s, Snickers, and Dove. The product was eventually discontinued.

Nostalgia has continued well beyond its disappearance, with fans repeatedly naming Kudos among the discontinued snacks they would most like to see again.

Original Shark Bites Fruit Snacks

Shark Bites never completely disappeared from cultural memory, especially among people who remember the famous white shark piece.

General Mills lists Shark Bites among the fruit snacks that helped define the category during the 1990s.

What many longtime fans specifically want, however, is the original version. A Change.org campaign asks Betty Crocker to restore the earlier Shark Bites recipe, arguing that later changes failed to recreate the snack people remembered growing up with.

Sometimes nostalgia is not about getting a product name back. It is about getting the original experience back.

Philadelphia Cheesecake Snack Bars

Philadelphia Cheesecake Snack Bars arrived at the very end of the decade, around 1999, making them one of the final entries in the ’90s snack boom.

The refrigerated treats paired cheesecake filling with a crumb-style base and came in varieties such as strawberry.

Their disappearance produced one of the biggest comeback campaigns on this list. A Change.org petition asking Kraft to revive the bars has attracted more than 50,000 verified signatures.

That level of support makes the bars difficult to dismiss as a forgotten novelty.

Hubba Bubba Squeeze Pops

Hubba Bubba Squeeze Pops delivered candy in one of the least practical but most memorable formats imaginable: sweet gel squeezed directly from a tube.

The candy became a nostalgic favorite among ’90s and early-2000s kids before disappearing from mainstream shelves.

A Change.org campaign asking Hubba Bubba and Mars to bring Squeeze Pops back has collected more than 800 verified signatures, with supporters continuing to sign years after the petition launched.

Nostalgia Is Becoming Hard for Brands to Ignore

The biggest lesson from these discontinued snacks may be that a product doesn’t stop having customers just because production stops.

P.B. Crisps have an organized fan movement. Philadelphia Cheesecake Snack Bars have tens of thousands of petition supporters. Pizzarias and Magic Middles continue generating new campaigns decades after their heyday.

Brands have already shown that nostalgia can lead to successful revivals. For these 12 products, fans make one thing clear: they haven’t forgotten what used to be in their lunchboxes.

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